The melonfleet brand

The name

The tools all do the same kind of thing: they help you manage a fleet — of hosts, tickets, printers, Macs, containers. And watermelons are delightful. Put the two together and you get melonfleet: the fleet you keep an eye on, with a slice of fruit for a heart. The lowercase wordmark even swaps its o for a little watermelon.

Colour

The watermelon is the whole palette. Green rind and pink flesh are the identity; a wider melon spectrum (cantaloupe, honeydew, canary) gives range; warm neutrals do the quiet work. Status colours stay deliberately separate, so a red alert never reads as the brand pink.

Type

Two open-source humanist faces: Ubuntu for the wordmark and headings, Open Sans for body text, and Ubuntu Mono for versions, IDs, and code.

The wordmark

Lowercase, in dark rind green, with a watermelon cross-section standing in for the o:

Product icons

Each product gets a squircle app icon in the same family — a watermelon motif tied to the job, with accents from the melon spectrum so marks stay distinct without borrowing status reds.

Flotilla

Naming the fleet

Each tool gets a name that quietly says what it does — often with a pun that bridges its world and the melon patch:

• FlotillaA fleet of small vessels; here, a fleet of containers.

Small parts inside a tool borrow a garden lexicon — a worker that inspects packages is a Picker; the tiny script planted on each machine is a Seed.

How it came about

It started as a way to keep a growing pile of hobby projects tidy under one name. The watermelon stuck first — then the palette, fonts, icons, and product names, each earning a little double-meaning along the way. None of it is precious; it’s a brand built for the fun of building, the same as everything else here.

← Back to the suite · The story